20CARATS: The First Lab-Grown Diamond Brand in Vietnam to Stand Beside Cartier, Bvlgari, Tiffany & Co

20Carats is the first lab-grown diamond jewelry brand in Vietnam with a showroom at Union Square, home to Cartier, Bvlgari and Tiffany & Co.

9/23/2026

When 20Carats chose Union Square, Ho Chi Minh City for its showroom, it was not simply a real estate decision. 20Carats is the first lab-grown diamond jewelry brand in Vietnam to be present in the shopping district where Cartier, Bvlgari and Tiffany & Co were already established, jewelry names that have defined the standard of luxury for more than a century.

From 57th Street, Manhattan to Union Square, Saigon

This is not the first time 20Carats has chosen an iconic address. The brand's New York office sits at 57 West 57th Street, on the very street New York's real estate world calls "Billionaires' Row", home to some of Manhattan's most exclusive residential and commercial towers, just steps from Central Park and Fifth Avenue.

Choosing two iconic addresses in two cities, from where the brand began its diamond journey to where it has returned, reflects a consistent principle in how 20Carats positions itself: aligning the brand with spaces already recognized for their standing, rather than building prestige from scratch.

Union Square: home to Cartier, Bvlgari, Tiffany & Co

Located at the intersection of Dong Khoi, Le Thanh Ton, Nguyen Hue and Le Loi, opposite the Ho Chi Minh City People's Committee building and the Municipal Theatre, Union Square is built in a neoclassical style and houses a luxury shopping center, a convention center and the Mandarin Oriental hotel. It is where the world's leading jewelers and luxury houses, including Cartier, Bvlgari, Tiffany & Co, Van Cleef & Arpels, Chopard and many others, have chosen to open their stores in Vietnam.

As the first lab-grown diamond jewelry brand in Vietnam to be present here, the 20Carats showroom stands alongside names that have defined the standard of luxury in jewelry for over a century, even though lab-grown diamonds remain a relatively new field for many people in Vietnam.

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Discover 20Carats jewelry

The designs on display at the Union Square showroom, next to Cartier, Bvlgari and Tiffany & Co, are part of the full 20Carats collection. View the full collection at 20carats.vn or book a private appointment at the showroom to see them in person.

Why location matters for a lab-grown diamond brand

For a brand still relatively new to the Vietnamese market, and for a product category many clients are still getting to know, standing beside names like Cartier, Bvlgari and Tiffany & Co speaks for itself: 20Carats does not see lab-grown diamonds as a low-cost way into the market, but as a jewelry category worthy of standing alongside the world's oldest jewelry houses.

In closing

A showroom in the right place, in the right district, is a statement in itself. For 20Carats, that statement is this: lab-grown diamonds, when properly selected and certified, deserve a place right beside the most respected jewelers, not a modest corner somewhere else.

Visit the LL1 Union Square showroom, 171 Dong Khoi, Saigon, to experience the space for yourself, or book a private consultation via Zalo OA "20CARATS VN" or hotline 0937136989.